We can’t contain our excitement because Rihanna’s iconic Fenty Beauty is all set to make its exclusive debut in India through Nykaa on March 7th. In a country where beauty and celebrity culture are always in the spotlight, the buzz surrounding this beauty launch is palpable. Fenty Beauty is renowned for its inclusive messaging, and this is fantastic news for Indian consumers, as diversity is crucial for addressing various skin tones and providing access to a wide range of beauty products.
Rihanna, who recently graced India with her presence during Anant Ambani and Radhika Merchant‘s celebrations, has stirred even more excitement with her visit.
Since its inception in 2017, Fenty Beauty has garnered immense popularity for its innovative formulas and cult beauty products, including the Gloss Bomb Universal Luminizer, Killawatt Freestyle Highlighter, and the iconic Pro Filt’r Soft Matte Longwear Foundation available in an impressive 50 shades. Additionally, the Fenty Beauty Icon Velvet Liquid Lipstick comes in 11 shades, all of which will be available for purchase.
The lipsticks will range from ₹2050 to ₹ 2900, while the mini foundations and primers will start from ₹ 1800 to ₹ 2000. Eyeliners will be priced at ₹ 1800, and the mascara will be available for ₹ 1900. The face range, featuring foundation, highlighter, blush, primer, and more, will range from ₹ 2050 to ₹ 2900.
Speaking about Fenty Beauty’s entry into India, Rihanna expressed in a press release, “Fenty Beauty was created so that people everywhere would be included. Expanding to India is so exciting because the more people that can feel beautiful, recognized, and empowered, no matter their ethnicity, culture, skin tone, or style, the better.”
As the world becomes more interconnected and beauty brands become increasingly diverse and accessible, the aspirational Indian consumer is eager to indulge in beauty products. With the growing landscape of beauty in India and a significant focus on beauty via social media, the appetite for beauty brands is on the rise. Whether it’s the recent launch of Estée Lauder x Sabyasachi Limited Edition Lipstick Collection or Selena Gomez’s Rare Beauty entering the market, it’s clear that now is the perfect time for beauty brands to make their mark in India.
Title Image Credit: Fenty Beauty via Instagram
